Director of E-Commerce (Endicott)

Charter Manufacturing Company in Endicott, NY

  • Industry: Information Technology - Chief Executive (Director/CIO/CTO)
  • Type: Full Time
  • $162,140.00 - 123,130.00
position filled
citizenM is a hotel providing affordable luxury for the mobile citizens of the world. With style that'll knock your socks off, we offer citizens a real home from home, plus the world?s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design driven, and cost conscious.. We currently have hotels in Amsterdam, London, Glasgow, New York and Paris, with more to come in Europe, USA and Asia. We are proud to have put the hospitality back into the hospitality industry, and have received numerous awards for our groundbreaking approach.. purpose. The main purpose of this role is to create and execute an online marketing strategy that increases the share of the web channel, lifts citizenM ADRs, increases the population of ?citizens? and boosts app downloads. We are taking citizenM from 20 to 40 hotels, with a focus on US expansion and decreasing our dependence on online travel agencies to attract US customers.. The director of eCommerce will be responsible for the total spend on online marketing, including email, social, display and search marketing, and the revenues against them.. Key responsibilities. Oversight of commercial team: content, email marketing, online advertising and SEO specialists.. Management of external agencies in SEO, PPC, Meta, display marketing and email marketing. Martech strategy / tool selection. Finding a balance with the other demand channels and creating an optimum spend, whilst increasing citizenM brand awareness in all source markets and increasing Customer Lifetime Value. Conversion on websites (on all products, including rooms, meetings, app, citizenship). All advertising spend including meta search. Facilitating further growth of web channel and branded search. Immediate impact of web channel for opening locations, especially in the US. qualifications / skills. 15 years E-commerce experience, preferably in American hospitality chain level domain with Revenue levels of 200+M USD. Proven success in creating and executing a robust eCommerce strategy. Experience with the US hospitality loyalty landscape and proven ability to attract the American domestic traveler. Motivated self-starter, process-oriented with high attention to detail. Target and collaboration driven team leader. Approachable, inspiring, collaborative team leader who loves to work hard and play hard!. Explore a new way of working! We believe that every person is unique and we love you to be you. We do not expect you to have industry exp.... Thousands of employers search for candidates on Indeed
Masters/bachelor degree
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Associated topics: design, develop, electric, electrical, electrical engineer, electronic, engineer, plc, power, systems

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