Employment Type: Full-Time
Industry: Non-Executive Management
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Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume prior to submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application.At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.Reporting to the Head of Credit Cards Acquisition Product Strategy, this leader will play a central role in running credit card acquisition, through ownership of card acquisition offer strategies that deepen our relationships with existing Wells Fargo customers as well as bring new customers to the franchise.This leader will oversee the acquisition offer strategy and execution and is accountable for ensuring effective and efficient offer strategies to maximize total NPV. The position is expected to work in a highly matrixed organization and have the ability to influence at various levels of the organization. Maintaining the highest levels of operational control is critical.The leader in this role will have an exciting opportunity to lead within an area of growth at Wells Fargo. He/she will influence the go forward marketing strategy for consumer credit card acquisition with an objective of efficiently acquiring new accounts through prospecting and cross-sell. This position will have the opportunity to gain leadership experiences and senior leadership exposure.Role responsibilities are as follows:* Marketing Strategy: Participate in the strategic development and analysis of direct-to-consumer acquisition initiatives leveraging a multi-channel and integrated approach across on and offline mediums. Develop and manage associated action plans to deliver on vision. Conduct competitive analysis to determine appropriate methods/approaches to generate demand.* Offer Strategy: Identify innovative and/or new offer/treatment/incentives to stimulate card acquisition, activation and usage; participate in the development of rigorous test agenda.* Collaborate and work closely with peers across credit card acquisition who manage channels, product strategies, and the overall acquisition approach; partner with Marketing Centers of Excellence, Insights and Analytics, Finance, Risk, and Product Management partners* Manage operational risk: ensure processes and controls are robust and effective; identify opportunities to improve quality, output and efficiency for offer development and launchMay consider additional locations within the designated Wells Fargo footprint.Required Qualifications:* 5+ years of marketing experienceDesired Qualifications:* Strong analytical skills and ability to build business cases* Ability to work and influence successfully within a matrix environment and build effective business partnerships with all levels of team members* Excellent verbal, written, and interpersonal communication skills* Strong strategic planning skills* Ability to travel up to 10% of the timeJob Expectations:* Ability to travel up to 10% of the timeHow to Express Interest in This Job: Wells Fargo invites you to apply for this job at offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task
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